Fund Strategy
We invest across the entire value chain of sports and entertainment, seizing opportunities that range from the athletes themselves to the industries that support and amplify their influence. Our approach is to identify and back ventures that shape and elevate the broader ecosystem of sports and entertainment.
.webp)
Investing in the value chain of sports and entertainment
Entertainment & Media
The global entertainment and media (E&M) industry is experiencing significant growth, with its market size projected to reach approximately $2.7 trillion in 2024 and expand further to $3.4 trillion by 2028, growing at a compound annual growth rate (CAGR) of about 7%. We invest in content creators, media platforms, and entertainment ventures that captivate audiences, shape culture, and drive storytelling across the sports and entertainment landscape.
.webp)
.webp)
.webp)
Sports IP
The global sports industry is undergoing robust growth, with significant expansion expected in the coming years. The market is anticipated to reach $507 billion in 2024, up from $480 billion in 2023, and continue to grow at a CAGR of 5.6%, potentially reaching $630 billion by 2028. Our focus includes intellectual property that spans teams, leagues, events, and athlete-driven brands, creating opportunities to build valuable sports assets and maximize the potential of sports-related IP.
.webp)
.webp)
.webp)
.webp)
Consumer Products
As of 2023, the global consumer packaged goods (CPG) market was estimated to be worth approximately $20 trillion, encompassing segments like food and beverages, personal care, home care, and other everyday consumables. Characterized by high competition and significant advertising expenditures, we back innovative consumer brands that resonate with audiences, enhance the sports and entertainment experience, and contribute to lifestyle trends. Our investments prioritize quality, authenticity, and market impact.
.webp)
.webp)
.webp)
Technology Integration
The adoption of cutting-edge technologies like artificial intelligence (AI), machine learning (ML), augmented reality (AR), and virtual reality (VR) is transforming the sports and entertainment sectors. We invest in technologies that enhance fan engagement, optimize player performance, and streamline operations. From fan engagement platforms to AR/VR experiences, we support innovations that redefine how audiences interact with sports and entertainment.
.webp)
.webp)
Entertainment / Consumer (40%)
Sports (60%)
Target Portfolio Construction
Constraints
Emerging Sports IP: Up to 20% of fund per investment. Consumer - Up to 10% of the fund per investment
Investment sectors
Sports IP, Sports Tech, Entertainment, Media, Consumer Tech, Consumer Products